WPP Invests in ScrollMotion to Broaden Storytelling Capabilities
NEW YORK — ScrollMotion announces that WPP [NASDAQ: WPPGY], the world’s largest communications services group, has led a US$6 million Series 2 round of financing in New York City-based software company ScrollMotion, intended to bring the power of interactive touchscreens to its agencies and their clients.
ScrollMotion helps companies create interactive content for touchscreen devices through its unique combination of software and storytelling. Its software division develops designer-friendly tools that help companies build and deploy interactive content. ScrollMotion’s creative agency, ScrollMotion Blue, works directly with clients to design apps that leverage interactive content to achieve specific business objectives.
The software division is led by Alan Braun, who left Apple to join ScrollMotion earlier this year. He is leading the development of a new product, which will launch in November.
The creative agency is led by Doug Pierce, a former COO at WPP agency POSSIBLE, and Joe Zeff, an iTunes Hall of Fame app designer described by Steve Jobs’ biographer Walter Isaacson as “one of the most creative and insightful designers of our era."
“WPP is an ideal partner for us,” said ScrollMotion CEO Dean Furbush. “We are thrilled by the opportunity to work with the world’s best agencies and their clients. Together, we can reinvent storytelling for businesses large and small, especially taking advantage of interactive touchscreen devices."
The partnership will provide WPP agencies with new ways to engage clients and their customers. Specific use cases include sales enablement apps, onboarding and training, executive presentations and large-scale touchscreen experiences. ScrollMotion has created apps for Apple, GE, Verizon, Genentech, JPMorgan Chase and others, and is a member of Apple’s Mobility Partner Program.
An immediate focus for ScrollMotion will be to partner with WPP’s ghg | greyhealth group, a full-service health advertising, branding and digital agency known for its innovative storytelling and investment in digital health. ghg has a long history in mobile health, having launched Text4Baby more than five years ago, and was the first healthcare agency partner to work with IBM Watson.
“At ghg we believe Communication is the Cure. ScrollMotion can help us make communication actionable to improve health experiences,” said ghg CEO Lynn O'Connor Vos, now a ScrollMotion board member. “We’ve experienced firsthand how ScrollMotion can engage audiences, and we’re looking forward to leveraging ScrollMotion to help our clients deepen their engagements even further.”
Terms of the transaction were not disclosed. ScrollMotion was advised by Octagon Capital Group in connection with this transaction.
WPP is the world’s largest communications services group with billings of US$73 billion and revenues of US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs over 200,000 people (including associates and investments) in over 3,000 offices across 113 countries. For more information, visit www.wpp.com.
WPP was named Holding Company of the Year at the 2016 Cannes Lions International Festival of Creativity for the sixth year running. WPP was also named, for the fifth consecutive year, the World's Most Effective Holding Company in the 2016 Effie Effectiveness Index, which recognizes the effectiveness of marketing communications. In 2016 WPP was recognised by Warc 100 as the World’s Top Holding Company (second year running).
ScrollMotion is a leader in interactive content creation through its unique combination of software and storytelling. Its software division develops tools that help companies create and share highly engaging interactive content. Its creative agency, ScrollMotion Blue, works directly with clients to design interactive experiences in support of focused business objectives. ScrollMotion is a member of Apple’s Mobility Partner Program, created to help companies leverage iOS in the workplace. Its clients include Apple, Genentech, GE, JPMorgan Chase, Mary Kay and Verizon. For more information, visit www.scrollmotion.com and www.smblue.com.
About ghg | greyhealth group
ghg | greyhealth group is a global healthcare communications company capable of driving every aspect of healthcare communications. Headquartered in New York, with offices in North America, Europe, and Asia, ghg works with leading companies to build world-class healthcare and pharmaceutical brands among medical professionals and consumers, with a unique storytelling approach that covers print, digital, and television-broadcast media, medical education, sales-force presentations and managed-access strategies. ghg is a wholly-owned member of WPP, the world’s largest communications services company.
For more information contact:
ghg | greyhealth group