NEW YORK — ScrollMotion announces that WPP [NASDAQ: WPPGY], the world’s largest communications services group, has led a US$6 million Series 2 round of financing in New York City-based software company ScrollMotion, intended to bring the power of interactive touchscreens to its agencies and their clients.
ScrollMotion helps companies create interactive content for touchscreen devices through its unique combination of software and storytelling. Its software division develops designer-friendly tools that help companies build and deploy interactive content. ScrollMotion’s creative agency, ScrollMotion Blue, works directly with clients to design apps that leverage interactive content to achieve specific business objectives.
The software division is led by Alan Braun, who left Apple to join ScrollMotion earlier this year. He is leading the development of a new product, which will launch in November.
The creative agency is led by Doug Pierce, a former COO at WPP agency POSSIBLE, and Joe Zeff, an iTunes Hall of Fame app designer described by Steve Jobs’ biographer Walter Isaacson as “one of the most creative and insightful designers of our era."Read More